Some Calling Snickers Ad Sexist

Mar 28, 2014 -- 4:54pm

New ad for Snickers released in Australia is drawing complaints that it's sexist, even though its message is seemingly against the objectification of women. The ad shows catcalling construction workers yelling empowering statements to women passing by, like, "You want to hear a dirty word? Gender bias!" But then the joke is revealed that they aren't being themselves because they're hungry, with the idea being that it's normal for men to shout out crude come-ons. Critics are saying it's not only sexist toward men in its portrayal of them, but also toward the women who are supposed to be flattered and amused by strange men yelling at them, just because the message is a positive one.

Your thoughts?

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